Rooh Afza is a classic Pakistani rose-flavored herbal concentrate syrup made from rose essence, herbs, fruits, and natural cooling agents. Mixed with chilled water or milk, and often garnished with basil seeds (tukhm-e-sharbati) or ice, Rooh Afza is especially popular during Ramadan iftar, Eid, and scorching summer afternoons. Developed during the British era in South Asia, it remains a household staple across Pakistan, particularly in Lahore, Karachi, and rural Punjab. The drink is cherished for its refreshing taste, distinct pink color, and perceived hydrating properties.

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